Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO

On this special final New Media Show tribute episode, we honor the life and legacy of Todd Cochrane, podcasting pioneer, podcast hall of famer, founder of Blubrry and RawVoice, host of Geek News Central podcast, author of one of the first podcasting books, and co-host on The New Media Show for 13 years.

Todd’s influence on podcasting was profound: from launching one of the earliest shows in 2004, to creating the Podcast Awards, to championing open RSS and independent podcasters. His voice, conviction, and generosity shaped the medium and inspired countless creators.

Joining host Rob Greenlee Podcast Hall of Famer are Adam Curry is also a Podcast Hall of Famer, Mike Dell, VP at Blubrry, and Rob Walch, VP at Libsyn who is also a Podcast Hall of Famer as we reflect on Todd’s extraordinary journey and life, from Navy service to podcasting leader, and discuss his impact on the industry, his unwavering advocacy for creators, and the lessons he leaves for the future of podcasting.

Bryan Barletta of Podcast Movement: What’s Next for the Show?

The episode titled “Bryan Barletta of Podcast Movement: What’s Next for the Show?” features hosts Todd Cochrane and Rob Greenlee, who welcome guest Bryan Barletta. The episode begins with Todd introducing Bryan and discussing the recent happenings at Podcast Movement following the event. Bryan expresses gratitude for Todd and Rob’s previous discussions about Podcast Movement and mentions the importance of critical feedback.

Todd brings up some challenges regarding the number of attendees and logistical details from the recent Podcast Movement event, sharing metrics he tracked personally. Bryan explains that he was less involved in that specific event but acknowledges the need for feedback and improvement based on attendees’ experiences.

Bryan discusses his recent transition after the acquisition of SoundProfitable and how it positions him to make impactful changes in the industry. He emphasizes the need to create value and excitement around the event, with a particular focus on enhancing attendance and engagement. They discuss how the geographical location of upcoming events, especially in New York, should draw more attendees compared to previous events in San Diego.

Todd highlights the differences in crowd behavior at events compared to others, like Podfest and events in London. Bryan responds that the changes since COVID and the dynamics of each convention make it essential to evaluate attendee needs carefully.

The conversation shifts to how better to engage creators and business representatives in the podcasting industry. Bryan acknowledges the diversity within the creator community and highlights the challenges of merging business and creator-centric content at events. Rob raises concerns about maintaining a balance between industry-focused events and offerings for creators.

They note the popularity of video as a growing trend in podcasting and the importance of presenting audio content in appealing ways. Todd urges that audio should remain a cherished medium and not be overshadowed by video initiatives.

As the episode progresses, Bryan shares his views on the potential of Podcast Movement to support creators more robustly and the need to differentiate from competing platforms like YouTube and Spotify. He emphasizes the importance of fostering audio-centric content creation in response to industry changes.

Toward the end of the discussion, Bryan shares that announcements will be made around October, hinting at upcoming adjustments to the event structure and approach to programming. He emphasizes the goal of making it easier for attendees to engage with the event and expresses excitement about future initiatives.

Todd and Rob wrap up the episode by reflecting on Bryan’s insights, acknowledging questions that remain, and the evolving landscape of podcasting events. They point out the potential for regional events and reiterate the need for better communication with the creator community.

The episode concludes with Todd giving his contact details and inviting listeners to follow up for future discussions.

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